At Startup-Side, we're all about helping you turn your ideas into reality. We'll guide you every step of the way as you build a startup that's not just successful, but also makes a real impact.
Start your journey by learning how to spot real demand and make money before you spend months building a product. We'll show you how to validate your idea and get paid early.
Let’s dig into what’s actually bugging your customers-the problems they’re desperate to solve (and will happily pay for). Nailing these pain points is the first step to a winning idea.
Now that you know what your customers need, it’s time to see what’s already out there. Who are your rivals? What are your customers using today? We’ll help you find the gaps and make your solution stand out.
See how people interact with current solutions. Where do they get stuck or drop off? By spotting these patterns, you’ll know exactly where to focus your efforts for the biggest impact.
How will you actually make money? We’ll walk through different ways to create, deliver, and capture value for each customer segment you’ve identified.t
Bring everything together on one page! The Lean Business Model Canvas helps you quickly map out your assumptions, focus on real problems, and spot your best revenue streams.
Learn how to run quick, small experiments that actually bring in cash. We’ll show you how to test your value proposition and pricing with real customers-fast.
Time to build just enough to solve the most urgent customer problem and start earning. Launch with the essentials, get feedback from paying users, and improve as you go.
Let’s get hands-on with lean experiments that actually test if people will pay for your solution. You’ll learn how to set up quick, data-driven tests focused on real revenue-so you know what drives sales and growth, not just clicks and likes.
Time to roll up your sleeves! We’ll show you how to run scrappy, real-world experiments-think direct outreach and real customer chats-to see if folks are ready to pay. It’s all about getting actionable feedback before you scale.
Explore the first set of traction channels: Viral Marketing, PR, Unconventional PR (like publicity stunts), SEM, and Social/Display Ads. We’ll break down what works, share real startup stories, and give you tips to make these channels work for you.
Next up: Offline Ads (TV, radio, billboards, print), SEO, Content Marketing, Email Marketing, and “Engineering as Marketing” (think free tools and calculators). Learn how to tap into these channels and see what gets results for early-stage startups.
Dive into Targeting Blogs, Business Development (partnerships), Direct Sales, Affiliate Programs, and Existing Platforms (like App Stores or Amazon). We’ll share strategies and examples to help you stand out and grow your reach.
Discover how to leverage Trade Shows, Offline Events, Speaking Gigs, Community Building, and Influencer Marketing. Get practical tips and real-world stories to boost your startup’s visibility and credibility.
Wrap up the traction channels with Podcasting, Webinars & Online Workshops, Sponsorships, Direct Mail, and Referral Programs. Find out which ones fit your style and how to use them to attract your first customers.
Learn how to pitch your idea to different types of prospects so your message actually lands. We’ll help you tailor your approach, avoid awkward mismatches, and boost your chances of winning real conversations (and customers).
Meet your new best friends: early adopters! These are the folks who’ll try your product first, give you honest feedback, and help spread the word. We’ll show you how to find, engage, and learn from them.
Master the art of talking to your early adopters. You’ll learn how to reach out, set expectations, build trust, and really listen-so you can refine your product and get the traction you need.
Build a simple, effective sales funnel that guides people from “just heard about you” to “take my money!” We’ll walk you through each stage so you can nurture leads and boost conversions.
Turn interest into action with lead magnets-free resources that get people to share their contact info. We’ll show you how to design and use them to fill your funnel with qualified leads.
Get the big picture with our three-stage roadmap: Business Model Design, Validation, and Growth. You’ll learn how to move from testing ideas to scaling what works, all while staying focused on real results.
Not everything goes to plan-and that’s okay! This session is all about knowing when and how to pivot. Learn how to spot the signs, test new directions, and make changes that get you closer to what customers really want.
Ready to go from “first sale” to “people keep coming back”? We’ll help you lock in product-market fit so your business can grow on repeat, not just by accident.
Look back on everything you’ve learned-from designing experiments and finding traction to refining your pitch and nailing product-market fit. We’ll make sure you leave with the tools, confidence, and support to keep building your dream business.