Startup-Side GTM Accelerator

Unlock Sales & Traction for Your Startup

Startup-Side GTM Accelerator is a hands-on, 12-week program equipping early-stage founders to master selling, customer acquisition, and rapid revenue growth. Built for MVP-stage startups (zero or few paying customers), the program helps turn initial product validation into a repeatable go-to-market engine that wins real customers and builds momentum.

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Why This Matters

Most founders struggle with sales and growth. Product and fundraising alone don't create traction—practical selling does. Startup-Side's approach bridges the gap, teaching founders how to design, execute, and scale founder-led sales processes that drive actual revenue.

The Problem

Building great products doesn't automatically translate to sales success

The Solution

Learn practical, founder-led sales systems that generate real revenue

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Target Audience

MVP-stage founders
Startups with zero or few paying customers
Teams seeking real traction and repeatable growth systems

Program Highlights

Three core pillars designed to transform your startup from idea to revenue-generating machine

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Sales & Fundraising Curriculum

Learn how to sell from zero to one—build pipelines, set up outbound strategies, apply growth hacks, and translate traction into a compelling investor pitch.

Growth Hacking in Action

Access tactics-first sessions: scrape and automate outbound outreach, build customer pipeline from scratch, and deploy AI sales tools for real revenue wins.

Sales Methodology Development

Move beyond templates—design scalable, founder-led sales processes and go-to-market playbooks that grow as your startup grows.

What You'll Get

Go-to-market strategy and founder-led sales confidence

Structured outreach to real paying customers

Repeatable systems for traction, scale, and pitch readiness

12-Week Roadmap

A structured journey from foundations to investor-ready pitch

Strategic Clarity and focused strategy concept as a straight road going over confused paths for achieving success in the future as a symbol of business vision and planning to solve the maze.
1-2

Foundations: Ready to Sell

Build your fundamental sales foundation. Learn core selling principles, develop your value proposition, and prepare your sales toolkit.

3-10

Outreach & Traction Building

Execute systematic outreach campaigns, build your customer pipeline, and generate real revenue. This is where the magic happens—turning prospects into paying customers.

11-12

Pitch Decks & Investor Pitches

Transform your traction into compelling investor narratives. Create pitch decks that tell your growth story and prepare for fundraising success.

Ready to build real traction?

Startup-Side GTM Accelerator helps founders move past theory—into action and revenue.

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Big Channels vs Little Channels

Why traditional marketing channels fail startups and what to do instead

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Big Channels

All the aforementioned marketing channels are what I describe as "Big Channels." They have scale, can be moved using $ (or labor, which costs $). And if you're a big successful company, you might be fine because you have a (hopefully) strong brand, you get a bunch of organic traffic from word of mouth, you (hopefully) have a successful product that can cross-sell into new products, etc.

Bid up by bigger companies
Mostly stale to consumers
Require strong LTV and financial strength

Little Channels

Instead, a new startup has to be asymmetrical — what you can do that they can't? The natural solution points towards Little Channels, which are all the smaller marketing strategies that are tried in the early days and abandoned over time.

Running mini events with cool speakers
Building community
Targeting single college/company/town
Emailing ex-colleagues/friends

Don't worry about scaling

If your marketing campaign gets you +500 actives from 100, you're ecstatic. Little channels can work in the early days.

Novelty is in your favor

If you have a "wow" product that presents well in a hype video, you can get a nice big spike when you launch.

One-time is fine

A lot of marketing tactics that work in the early days only work once — like a social media launch — but that's OK.

Use new technology

What does AI allow you to do in marketing that previously couldn't happen? Create personalized creative, generate concepts faster.

Take risks with your brand

You can attract people by being polarizing. Say "this product is not for you, it's for these other cooler people."

Go innovate!

Try reaching people in new ways, say novel things they haven't heard, and trade off scalability for now.

Product is (unfortunately) King

Your product actually has to be very good

If you have a great product, you will multiply that into greatness. If you have a shitty product, you will multiply that into...

Great Product

Great marketing amplifies great products into extraordinary success. Every dollar and effort spent multiplies your natural product-market fit.

Poor Product

No amount of marketing can save a fundamentally flawed product. You'll multiply problems, not solutions.

The Founder-Led Marketing Advantage

As a founder, you have unique advantages in marketing: authentic passion, deep product knowledge, and the ability to pivot quickly. Our GTM Accelerator teaches you to leverage these founder superpowers while building systematic, scalable marketing processes.

Start Your GTM Journey

Ready to Transform Your Startup?

Join the GTM Accelerator and learn to build repeatable sales systems that drive real revenue. Stop guessing, start selling.

Apply for GTM Accelerator
12
Week Program
100%
Hands-On
∞
Revenue Potential