🧭 Price Before You Build.
A 15-page micro-guide to help founders turn early belief into early revenue — the real signal that your product deserves to exist.
Stop guessing. Start testing belief.
A 15-page micro-guide to help founders turn early belief into early revenue — the real signal that your product deserves to exist.
Stop guessing. Start testing belief.
Most early founders price way too late.
They build first.
Guess the price.
Hope it lands.
Then wonder why nobody buys.
The result?
• Endless "let me think about it."
• Ghosted calls.
• Months of revisiting positioning.
• A product built on assumptions instead of belief.
Because early pricing isn't about profit.
It's about
truth.
People don't pay for features.
They pay for relief — and
pricing is the quickest way to see whether the pain is real enough
to fund.
This micro-guide helps you understand the only question that matters early on:
"Does this problem hurt enough that someone will pay for relief — right now, even before the product exists?"
Inside, you'll learn the 5-Stage Pricing Guide:
how to test pricing before a product exists.
It's not another pricing hack.
It's a clarity tool.
A way to measure demand before you spend months building the wrong thing.
Turn belief into revenue.
Turn revenue into validation.
Turn validation into something worth building.
A simple, fast, 15-page breakdown of:
The 5 Stages of Pricing Validation — from idea only to few paid users
How pricing works before a product exists
What to charge at each stage, across SaaS, B2C, B2G, DeepTech, Hardware
The Pricing Lenses — how to read the truth behind every yes/no
Leadership insights to avoid costly early-stage delusion
No fluff.
Just the clarity you need to stop guessing whether people will pay.
This guide is for:
Early-stage founders validating ideas without code
Solo builders testing revenue-first concepts
Founders with users but no revenue
Builders tired of "people love it" but "people won't pay"
Anyone trying to price something that doesn't exist yet
If you're validating fast, building lean, and want to test truth before committing, this is built for you.
Pricing reveals something no survey, interview, or user test ever will:
When someone pays early, they're not rewarding your product.
They're funding their own relief.
This guide helps you:
Remove the fear of pricing too early
Run small, clear paid experiments
Replace optimism with evidence
Build with conviction instead of hope
Curiosity is free
Commitment is paid
And that's the signal you're looking for.
Startup Coach & Founder, Startup-Side
I help early-stage founders validate ideas, generate revenue-first traction, and build products grounded in real proof — not assumptions.
Pricing is the simplest, truest validation tool founders
have.
When you learn to use it early, you stop wasting time
building the wrong things.
Get the Pricing Before Product micro-guide — free.
Learn how to turn early belief into the only signal that truly matters:
paid proof.
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Simple & Actionable
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No Hype, Just Truth